Marketing relating to dentistry has become more and more important in the past few years as people have become more health conscious and are looking for quality dental care. There are many different ways to market your dental practice, and it is important to find the right approach that will work best for you and your patients.
In 2022, the latest trends in the marketing of dental surgeries include online marketing strategies such as social media and search engine optimization, as well as traditional marketing methods such as print advertising and direct mail campaigns. Although overall, SEO has been found to be the most effective.
So, what is dental marketing, and why is it so important for surgery growth? Read on to find out.
What is marketing in dental care?
Marketing for a dental surgery is the process of promoting and selling dental services to patients.
As mentioned earlier, the most well-known and most popular kind is that of search engine optimisation, but overall, there are five different types, all of which are important for promoting your dental surgery. These include traditional marketing, online marketing, social media marketing, email marketing and offline marketing.
Search engine optimisation, or SEO, is considered to be one of the most cost-effective and successful ways to market a dental surgery. This is because it promotes the services of the dental team via the internet and ensures that the dental surgery website is listed highly on any related search engine results. So, if you invest in SEO, your dental team will be on the first page of Google.
This has an obvious advantage for surgery growth, as more people will see your surgery page, and you will attract more patients.
While it may sound very high-tech and intimidating, there is a real money-saving element to investing in SEO over other marketing methods. For one thing, you will need to hire a marketing team, which may seem excessive, but the returns on this investment are guaranteed, and you won’t have to worry about printing hundreds and thousands of flyers or spending an excessive amount of money on advertising your dental surgery in a newspaper. This means you can spend more money on developing your dental practice to ensure that your patients get a higher standard of care and that your staff can invest in their own training.
Marketing in dental care is now often performed via social media, with the use of short video pieces and information about dental surgeries. This will help your surgery reach a wider demographic of people who are younger and thus, in turn, will share any messages or information about your dental surgery through this platform, thus promoting it and helping the business grow. Once again, a marketing team who has expertise in devising SEO strategies will usually be able to oversee this for you, so don’t worry too much about not being up to date on Instagram or Facebook! They will be able to build and moderate the social media page and what goes on to it.