About the Author

Employee recognition expert Cindy Ventrice is a management consultant and workshop leader with over 20 years of experience. She is the author of the best-selling book Make Their Day! Employee Recognition That Works , as well as Recognition Strategies That Work and The Secret to Recognition Programs That Work.

Upon graduation from college in 1983, Cindy became employed in the fledgling personal computer field as a special projects manager. After only six months, her employer went bankrupt and laid off its entire workforce. The contacts she made during this brief employment allowed her to leverage her knowledge of computer systems and establish herself as an independent consultant. In that capacity, she helped hundreds of organizations computerize their accounting and operational systems, acting as advisor, project manager, technical resource, and trainer.

Her strong understanding of technology provided Cindy with an opportunity to work on many diverse projects that helped her develop a comprehensive understanding of business operations. Over time, she had the opportunity to work in a wide range of industries including: technology, nonprofit, government, health care, manufacturing, trade, service, education, and tourism.

With each project, Cindy had a chance to observe and learn, firsthand, about employee loyalty and motivation. She began to see a correlation between project success and the way employees are treated, and eventually she moved away from technology-based solutions to address organizational needs and towards solutions that addressed morale issues.

Today, Cindy's consulting and coaching practice focuses on helping organizations improve operations, products, and services by improving workplace relationships and employee morale through effective employee recognition programs and leadership training. She works with organizations in both the public and private sectors, teaching managers and supervisors in over 20 countries, how they can improve loyalty and productivity with employee recognition, and offering workshops for administrators on how to develop great employee recognition programs. A frequent keynote speaker, she  addresses audiences on issues ranging from motivating volunteers to retaining the best employees and keeping them happy and productive.

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For more information contact:

Cindy Ventrice
Potential Unlimited

PO Box 3437, Santa Cruz, CA 95063

Phone: 831-476-4224